About Beauty Bliss

Beauty Bliss is owned and operated in beautiful New Zealand. We’re dedicated to providing great customer service and super fast shipping, but most of all – helping beauty lovers buy gorgeous cosmetics at fantastic prices!

Our history

In late 2012 over a few Christmas wines, our founder Toni purchased $300 worth of makeup with the intention of starting a website as an evening side project. Within months the website had taken over her spare room, and her full time job as a Web Developer was taking up precious makeup-packing time. She quit her job, and jumped full time into Beauty Bliss.

8 years later and Beauty Bliss has grown into New Zealand’s go-to destination for the hottest beauty brands. A far cry from that little spare room, we now have a busy Wellington warehouse.

Toni Cox, Beauty Bliss NZ Makeup

What we do

We believe in listening to our customers and seek out brands that are frequently requested and trending online. We don’t believe in pushy sales people, or stocking products that continue to get negative reviews just because they might offer a great margin or sales incentive.

We want our customers to have the power to choose what is best for them, and are constantly working to provide the best product information we can. We order testers from our suppliers and create our own swatch images for shade comparisons, and tweak brand images to get colours as accurate as possible.

Our beliefs

We believe that makeup should be fun, empowering, and accessible to everyone regardless of their age, their skintone or the gender they identify as. We believe that you deserve to feel confident and empowered, and not judged or told how you should look. There’s no right or wrong way to wear makeup, you do you!

Our Team

bg_image TONI

Toni is a Mum to 2 preschoolers, and totally addicted to all things Beauty Bliss. Most days you'll find her organizing our next stock shipment or tinkering with the website code.

bg_image GEMMA

Gemma is a qualified Makeup Artist. She packs most of your online orders, buys in new stock, and answers your pressing beauty questions via our Live Chat.

bg_image COURTNEY

Courtney is a qualified Makeup Artist and our resident Kryolan expert. She packs online orders, deals with incoming stock management and helps run Carousel & Bliss Distribution.

bg_image AMELIA

When she's not busy studying, Amelia joins us in our warehouse organizing stock and creating awesome editorial content for The Edit.