When choosing your perfect mascara, there are three critical things you need to decide on: the lash look you are wanting to achieve; the mascara brush that will work best for you; and the lash formula. This blog post sets out five lash looks you may be wanting to achieve and my favourite mascara choice for each.
If you are wanting to achieve that no-makeup makeup look, a tube-shaped brush will be your best friend. Ideal for creating that natural lash look with a little something more.My Pick for Natural-looking lashes: Maybelline Great Lash Mascara
The Great Lash Mascara is one of Maybelline's longest running mascaras having been around for 40 years. The formula has now been perfected, and containing the Lash Building Brush, it is one of the most versatile mascaras. With one stroke, lashes are lightly coated and evenly parted, giving you that subtle eye look. If this is not enough, the building brush makes it easy to get a full-lash look with just a few more layers.
The Great Lash Mascara comes in brown and black, and in a washable and waterproof formula.
For those wanting to lengthen lashes to their max, choosing a a brush designed to achieve length and definition is a no-brainer. Perfect for giving lashes the desired length, and defining each lash for maximum effect. My Pick for Long + Defined lashes: Lash Sensational Sky High Mascara
- The Ultimate Lengthening Mascara
If you are on TikTok, chances are that you know about this mascara which has recently gone viral - and it's easy to see why. Sky High Mascara is your one stop shop for lengthening lashes and creating volume. The exclusive variation of the flexible brush - the Flex Tower Brush - bends to volumise and extend every single lash from root to tip.
Available in a washable and waterproof formula, this long wearing, smudge proof mascara will have your back all day. Like any good mascara, Sky High Mascara is designed to be layered, so allows you to build the mascara to your desired look without clumping. For long lashes that have volume, the Sky High Mascara is the mascara for you.
If you are wanting lashes that are fully fanned out, or wanting to create an elongated eye look, these brushes will be perfect. My Pick for Flared & Winged-Out lashes: Lash Sensational® Mascara
Using the Fanning Brush, Lash Sensational® Mascara unfolds layers of lashes for a sensational full fan effect. This brush has ten layers of bristles, creating supple, separated lashes that never feel weighed down.
Again, this mascara comes in a range of shades and a washable and waterproof formula. If you are wanting to create the appearance of a fully opened eye, this is your ideal mascara.
Sometimes, a bold, dramatic eye is the only way to go. For this, you need a mascara dedicated to building volume. Luckily, Maybelline has a whole range of bristle brushes, all dedicated to building up specific types of volume so you can create the perfect look. My pick for bold & dramatic lashes: Total Temptation™ Mascara
This mascara is ideal for volume building and creating soft, separated but dense lashes. Using a Soft Bristle Brush, this mascara is designed to be applied coat after coat until the desired volume is reached.
If you like to build your lashes for full and soft volume, the Total Temptation Mascara is the mascara for you - and coming in a waterproof and a washable formula, you can be sure to get the mascara that suits you best.
Wanting the appearance of false lashes but don't have the energy (or the patience) to apply them yourself? Choose a mascara that gives you the "false lash effect" - achieve false lash looking results but with no false lashes required.
My pick for False Lash effect lashes: Falsies Lash Lift Mascara
If you are wanting to achieve a salon lash lift effect with ease and in seconds, the Falsies Lash Lift Volumising Mascara is the perfect mascara for you. Using the double-curved lifting brush and a fibre-infused formula, this mascara grabs lashes at the root to lift, thicken and lengthen.
The Falsies Lash Lift Volumising Mascara will deliver you dramatic and long, lifted lashes that have volume. The Falsies Lash Lift Mascara comes in a waterproof and washable formula, designed to last you all day and all through the night. Really, what is not to love!