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The Ordinary

Natural Moisturizing Factors + HA

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Buy within the next 9 hours 47 minutes and your order ships today
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Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, and many other compounds that are naturally present in the skin.

This formula offers non-greasy, immediate hydration and lasting results with continued use. Highly recommended for dry skin.
What is it?
Dry skin has met its match. This is a moisturiser that embodies every sense of the word, crafted for those struggling with papery and rough skin (whether it’s seasonal or all throughout the year).

What's in it?
↳ Amino acids: the building blocks of proteins (i.e. your skin), these organic compounds help with everything from collagen production to the healing of scars to strengthening tissue.
↳ Fatty acids: they are the foundation of healthy cell membranes, which is vital in in maintaining the skin’s natural oil barrier, therefore keeping you hydrated and youthful.
↳ Urea: a crystalline compound that both gently exfoliates and thoroughly moisturises the skin simultaneously.
↳ Ceramides: these are fats that do the utmost to to retain moisture, keep the skin plump, and protect it from anything and everything external. They make up around 50% of your skin’s natural composition.

What does it do?
This moisturiser not only nourishes and hydrates chronically dry skin, but hopes to train it adopting those traits through a combination of naturally-occurring ingredients that encourage healthy absorption and retention. It locks in moisture and can be used whenever you prefer.

#hydratorsandoils
Aqua (Water), Caprylic/Capric Triglyceride, Cetyl Alcohol, Propanediol, Stearyl Alcohol, Glycerin, Sodium Hyaluronate, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Glucose, Maltose, Fructose, Trehalose, Sodium PCA, PCA, Sodium Lactate, Urea, Allantoin, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Lecithin, Triolein, Tocopherol, Carbomer, Isoceteth-20, Polysorbate 60, Sodium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Pentylene Glycol, Triethanolamine, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.

Please note that ingredients may change without notice. Please contact us if you wish to confirm the ingredients before purchase.

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Customer Reviews
Average 4.88 (from 16 reviews)

Luzaan
3 days ago
Size: 100ml
Skincare expert recommended
I can not fault this. It's a staple in my makeup artistry kit and a product I recommend to all my skincare clients! It's so moisturizing and does exactly what it says it does
h

hayleytinga
2 months ago
Size: 100ml

really lovely and refreshing
S

Shiny
3 months ago
Size: 30ml

Best for acne prone skin
j

jessica
8 months ago
Size: 30ml

Great product I have both oily and dry skin on my face and its been so hard to find a product that fits that so im very glad I have tried this out because it works perfectly
T

Taryn
9 months ago
Size: 100ml

A great, lightweight, basic moisturiser, which is all you need if you're layering on treatments :)
j

joolez
10 months ago
Size: 30ml

Love love this, really good especially if you have dry skin. Absorbs well too
E

Emma
11 months ago
Size: 100ml

Moisturises my dry and sensitive skin very nicely - works fine under makeup too. A little goes a long way. However, it does make me break out - whiteheads.

Breanna
12 months ago
Size: 100ml

An amazing moisturizer, I have combo skin so it's good for both dry and oily. It doesn't sit on top of the skin like other moisturizers I've tried but doesn't leave you feeling greasy either, just sinks right in! Such a good price for an amazing skincare product!
k

kinga-ling
1 year ago
Size: 100ml

Really good moisturiser, but takes some time to get used to the unique texture - it can be quite sticky at first but leaves my skin feeling smooth and soft. Love the lack of fragrance, but the smell can be a bit off-putting at first as well (this is my experience with most of The Ordinary's products though)
L

Lizzie.O
1 year ago
Size: 30ml

One of the only moisturisers I use. It's lightweight and absorbs really fast. Perfect for before bed.
S

Sam
1 year ago

Great moisturiser! A very light weight and non-greasy feel. Leaves my skin feeling very smooth
r

rochelle_warren
1 year ago

Love this moisturiser! My skin is so soft after using this for about a week and doesn't leave my skin greasy. I love that it doesn't have a scent so it doesn't irritate my skin or overwhelm my sense of smell. It does everything I expect of a facial moisteriser
D

Diane
1 year ago

Lovely lightweight non-greasy formula that goes perfectly under primer etc or on it's own at night, leaving skin nicely hydrated and still glowy in the morning. The value is incredible, as was the speedy delivery.
A

Amanda
1 year ago

This is my perfect moisturiser, just what I have been searching for. My skin has felt amazing from the first use, didn’t break me out and doesn’t become glossy or oily throughout the day. You get a lot of product (I went full size) and a little goes a long way. A pea size amount will do my whole face and neck. It absorbs quickly which means I can move on with the rest of my makeup routine. I’m sure to repurchase. Delivery was quick too from the time I got the restock email to the door. Great service!

monizekrog
2 years ago

Great simple moisturiser. When I just want something basic in the morning after I've cleansed my face this is ideal. Works great just before makeup when my skin is a bit dehydrated.
K

Kerri
2 years ago

Lovely rich moisturiser. Great for evening!
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